Fenice Milano Previews Ghost-based Diva, Rolls-Royce Fans Cringe In Horror

In an apparent homage to Mansory, creator of such elegant eyesores as a gold-and-blue Rolls-Royce Ghost and a pink Continental GT, Italian firm Fenice Milano has created a handful of garish photoshops as a warning to car fans everywhere. Guys, if you need some fresh ideas, just ask (I'm here all week).

The car seen here is Fenice Milano's "Diva" and, for all intents and purposes, it's the kind of Ghost the "Opulence" commercial guy would drive with his 'wimmens' and giraffe in the back.

This is not the kind of "Italian elegance and style" I have come to expect from the boot-shaped Mediterranean country known for beautiful women, beautiful suits, beautiful cars, and beautiful food.

For those brave enough to consider the Diva, the car will be available in three colors: navy, bronze, and white (with 24k gold flakes); all three colors and a variety of color schemes can be seen below.

Inside, the car gets biscuit leather and 24k gold throughout, optional Alcantara inserts for the more ergonomically-designed seats, and wood trim that is supposedly limited to teak or grey oak.

Performance boosts of some sort are also mentioned, though with something called the Diva there's no telling what the ECU/intake/exhaust mods will do for it. On a more positive note, at least their website has some nice music to listen to.

By Phil Alex

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Rolls-Royce Planning to Expand Ghost Lineup with New Derivative

Rolls-Royce is planning a derivative of its Ghost uber-luxury sedan. The Ghost, which starts at US$245,000, is the 'baby' brother of the US$380,000 Phantom.

"I'm quite confident that we're going to see a Ghost derivative to come," said the British automaker's CEO, Torsten Mueller-Oetvoes in an interview reported by Bloomberg. "There's still a lot of potential in the market."

Mueller-Oetvoes would not elaborate on what the derivative would be, but hinted there may be more than one. The company is awaiting more feedback from its customers before committing to a bodystyle and timeframe for launch.

Rolls-Royce also announced that it is expanding its operations in China (the brand's biggest market after the United States), India and the Middle East. In spite of this, Mueller-Oetvoes has assured buyers that the brand will remain exclusive:

"We will definitely not end off in the tens of thousands of units. That's not the right strategy for us. Rolls-Royce always needs to stay very exclusive. We only build a car when there is a customer behind it."

Rolls-Royce suffered a 17% drop in sales in 2009 due to the global financial crisis. With the market now in recovery, Rolls aims to sell at least 2,000 cars in 2010. To date, the automaker has sold 1,467 cars worldwide, trailing Volkswagen-owned Bentley which had 2,489. Much of the growth has been attributed to the Ghost, which went on sale late last year.

By Tristan Hankins

Source: Bloomberg

Rolls Royce Ghost / 200EX Online Configurator

The public debut for Rolls Royce's new, smaller-sized and lower-priced luxury sedan isn't due until the Frankfurt Motor Show in September, but nevertheless, the BMW Group-owned British firm has created an online configurator for the Ghost's preview model, the 200EX concept study. Judging by the most recent spy shots, there aren't any visible differences (at lease none of any importance) between the Ghost and the 200EX, so what you see here, is what you'll be able to get in a few months time.

If you feel like fooling around with the 200EX configurator that allows you to change the exterior and interior colors of the Rolls, click the link below and then choose 'Design' and after that, 'Visualizer'

Embarrassing Replica of Rolls Royce Phantom Built on BMW 750i V12 E32

This custom monstrosity of a Rolls Royce Phantom replica is based on one of the last elegant BMW 7-Series models, the late 1980s-early 1990s E32, and was found for sale on a Polish used car website. There are so many things wrong with the build that we don't know where to start, but the flashy Rolls Royce sticker on the steering wheel could take the prize for being the worst item on the car...

The Phantom clown clone is built on a V12-powered 750i with the seller asking a laughable €56,653 (around US$75,500 at today's exchange rates) for the car. More photos after the break.

Rolls Royce Ghost to Feature "Intelligent" Air Suspension System

As we're getting closer to the Frankfurt motor show, Rolls Royce is releasing further technical details on its new 'baby' model. This time, the British automaker revealed that like the larger Phantom, the 2010 Ghost will make use of an "intelligent" four corner air suspension system and multi link aluminum front and rear axles that promise to offer driver and passengers alike the ride of the their life - or so to speak.

"The Ghost will be as refined and as cosseting as anything that this marque has ever produced," said Rolls-Royce CEO, Tom Purves. "But it will have a dynamic vitality afforded to it due to the latest technology and engineering techniques. We are very proud of our engineering team's achievements with Ghost. The balance of refinement and dynamic ability is astonishing," he added

Rolls Royce claims that the newly developed air suspension system is so sensitive that it can detect even the smallest of changes, including the movement of a single rear passenger from one side of the seat to the other, and compensate accordingly.

The system uses an on-board computer that reads multiple inputs from sensors around the car with the dampers alone making individual load calculations every 2.5 milliseconds. Rolls Royce said that the air suspension system also incorporates a so-called "lift and kneel" function, raising or lowering the Ghost by 25mm. This can either assist those folks that have a problem getting in or out of the car -or at least that's what the company suggests...- or allow the Ghost to travel over rough ground.

In an earlier release, Rolls Royce revealed that the Ghost will be powered by a new 6.6-liter V12 engine churning out "more than 507HP". Series production of the new Rolls will begin in late 2009.

Anything but Ordinary: Jeremy Westerlund’s Rolls-Royce Apparition

In my opinion, über-luxury sedans are a little bit staid. Yes, from an engineering standpoint they are all very impressive and the technology incorporated into them is often state-of-the-art. You have to admit, though, that very few of us would drool over a Maybach the way you’d drool over a Lamborghini. Even the unshakable Rolls-Royce Phantom, the last word in personal luxury, is a little...well, dull.

So when a student designer like Jeremy Westerlund comes along with a design as interesting and unique as the Rolls Royce Apparition, all you can do is stare. Here is a personal limousine that, if it were built, would be 23 feet long. A car that features yacht-like styling and mahogany inserts on the wheels.

Clever design features abound, like the spare wheel secreted into the bodywork at the front like 1930s Rollers, an open cockpit for the driver and the twin rear windows that mirror the shape of the headlights. It’s like something out of a science fiction film, and a heck of a lot more interesting than some of the so-called concept cars Rolls-Royce has show in the past five years.

Though don’t take my word for it. Voice your own opinion in the comments section below. Is Westerlund’s Apparition a styling triumph or a design disaster?

Source: Jeremy Westerlund via Autoblog