Showing posts with label gadgets. Show all posts
Showing posts with label gadgets. Show all posts

Friday, June 10, 2011

Fan-made Transformers Film from Russia is Simply Awesome [with Video]


Michael Bay, you need to be taking notes, because this fan-made Transformers short film is epically cool. Created by 21-year old Alexander Vladimirovich Semenov from Russia, the film doesn't use little white trash GM robots or the ridonkulous SR-71 pirate grandpa; instead, it stars a cool old VAZ 2106...I think...and some dinky little cell phone robots.

Oh and the main guy is someone who ends up driving the VAZ Decepticon. Really, who wouldn't want to drive a little 4-wheeled evil?

Instead of what boils down to plain stupid product placement like Jolt the Volt, how about we make this next Transformers a little more down to earth (as crazy as that sounds)?

I know sponsors are the ones writing your checks, but there comes a time when the movie needs to still be a Michael Bay summer blockbuster and not a two hour GM commercial. Check out the slick vid below.

By Phil Alex




Mitsubishi Outlander Sport Online Test Drive is GTA IV with Only One Car and No Crime


Clearly taking its inspiration from those throwaway iPhone / iPod games loved so much by Volkswagen and its subsidiaries, the North American arm of Mitsubishi Motors will let a select few test drive the new Outlander Sport compact [called ASX in Europe] remotely through "Mitsubishi Live Drive".

In a world first, customers will be able to take the compact crossover around a closed circuit course, controlling the actually vehicle through an "interactive remote control" from the comfort of their own internet-connected PCs. I wonder what a "non-interactive remote control" would be...

When developing the Live Drive experience, Mitsubishi consulted robotics expert, Dr. James Brighton who was instrumental in constructing the online test drive program

The 5-seat CUV was rigged with multiple video cameras, servo motors that move the pedals and steering wheel and electronic receivers that pick up on the driver's control inputs.

Mitsubishi boasts that, "participants will enjoy the feeling of literally being in the driver's seat." You know, without G-force or inertia or any other feeling you might get from actually driving a car.

Those who use the Live Drive program will also have the opportunity to collect "feature pods"; you know, like the coins Mario picks up. Only these ones tell you about the features on the 2011 Mitsubishi Outlander Sport. Riveting!

Oh well, it sounds more interesting than listening to a dealer drone on and on about this and that at the dealership for hours on end, though I'd still rather take a shot at controlling one of the vehicles in the DARPA Urban Challenge though.

If you are 18 years old, live in the United States and have a valid driver's license you can sign up on the car's microsite from the 15th of October. The Live Drive days will be held between the 1st and 10th of November, coinciding with campaigns in other media including television and print.

By Tristan Hankins


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Real-Life Transformer Fulfills All Our Childhood Fantasies


This video of a real-life Transformer snapped rolling on Hollywood Boulevard has been making the rounds on YouTube for a few months. No, it's not a lame viral marketing attempt by Citroen or a trailer for a new shaky cam Michael Bay / Jerry Bruckheimer movie.

It's a guy in a transforming Transformers costume. How cool is that? Remember when you were a kid and you had that cardboard box that you used to hold around your waist, pretending to be a fire truck? This is like that, but a million times cooler.

The video says its Optimus Prime but come on; everyone knows Optimus is a big rig. Binaltech has a Mustang Transformer called Wheeljack, but that's pretty obscure even from a fanboy perspective. It could be Barricade from the 2007 movie but if so, where's the police get up?

The pièce de résistance of course is the vinyl roof. Well, it's either that or a convertible roof, but the former is much funnier.

By Tristan Hankins





Aston Martin Launches New Apple App, Includes Virtual Accelerometer and More


It seems like every automaker is jumping on the Apple App-wagon these days and Aston Martin is no exception. The British firm today announced the availability of its new iPhone and iPod Touch app, the Aston Martin Explore, which comes with a variety of goodies including an acoustically accurate accelerometer and real life content, such as sounds from the entire current model line-up being driven to extreme on the track.

The Aston Martin ‘Explore’ app also offers exclusive content such as a virtual tour of the company’s Gaydon headquarters in the UK, including design and manufacturing facilities plus access to never before seen images and sound clips.

The new app is available to download for free from the iTunes App Store, with a version for the iPad to follow early next year. The British company added that it will also launch a premium [sic] Aston Martin ‘Experience’ app in the first quarter of 2011.

Hit the Slopes in Style with Audi Carbon Ski

If you're looking to add some style to your winter-time outdoor activities, you may want to take a look at these cool skis from Audi. Initially designed and developed as a concept study at the Audi Concept Design Munich, the Carbon Ski is now heading for production with the Ingolstadt-based automaker estimating that it could be available for sale as early as this year.

As its name implies, the Audi Carbon Ski is made out of carbon fiber for reduced weight as well as optimal stiffness. More precisely, a cab of high-strength carbon fiber encloses layers of aluminum and titanium, as well as a wood core. The result is 170cm-long ski that tips the scales at 1,550 grams. According to Audi, the ski weighs 200 grams less than comparable models.

“As a long-time partner and sponsor of the German Ski Association, a ski produced by Audi is a logical consequence of this partnership. This is how the Audi Carbon Ski concept came about. And the ski’s brilliant handling characteristics have been confirmed by professionals from the sport,” said Wolfgang Egger, Head of Design for the Audi Group. “The serial-production ski was able to borrow from the concept study, and it features outstanding technical properties. At the same time, its minimalist design underscores the technical nature of the carbon.”


Thursday, June 9, 2011

New Honda App Allows iPhone Users to Catch Characters from TV Spot as they Appear on the Commercial


In a ground-breaking campaign, Honda has merged the worlds of iPhone Apps and traditional commercials, be they on your TV, computer screen or mobile phone. Created to celebrate the launch of the revised Honda Jazz [Fit in the U.S.], the new interactive app allows iPhone users to virtually catch animated characters as they appear on screen in the firm's new TV advert 'This Unpredictable Life' and drop them into their phones, more or less in the same way you'd use a PS3 Move or Nintendo wii motion-controller.

The Japanese carmaker said it’s the first time the so-called screen-hopping technology has been used with a commercial.

The App is called "Honda Jazz – This Unpredictable Life" and can be downloaded for free from Apple's iTunes Store. Once installed, iPhone users can begin watching the spot from their TV, or on any other device, including a PC or even a second iPhone with the app installed, and collect up to four characters and three mystery objects. Honda said that users can then interact with each of the stars of the film, for example, the toy space monkey can be made to dance by singing into the phone.

The new advertising campaign was created by Wieden + Kennedy and Nexus, the team behind the Japanese automaker's 'Hate Something, Change Something' commercial for its cleaner diesel engines in 2004.

The TV spot will debut in the UK on 1 February at around 21.45 on ITV1 and Channel 4 but for those in a rush, it is already available on YouTube. Scroll down to watch the film, and if you happen to own an iPhone and try it out, share your experience in the comments section below.



Audi Design's €100,000 Bosendorfer Grand Piano

Audi Design Grand PianoEver wondered what a piano designed by Audi would look like? Probably not but we're pretty sure that you're curious enough to see how the Audi Design Studio team in Munich managed to blend in styling traits from its automobile division to an entirely different product. We're no design specialists but we reckon that the curvalicious outer skin and aluminum details of the Bosendorfer Grand Piano leave no doubts even to an untrained eye that this product is the result of the work of Audi's design team.

Audi Design Grand PianoThe German firm's young designers worked closely with the specialists at Vienna's Bosendorfer workshop so as to not affect the acoustics of the impressively styled concert grand piano.

"You can imagine the respect with which we approached the challenge of redesigning a musical instrument" said Wolfgang Egger, Head of Audi Group Design. "The limitations we faced were necessary as a means of stimulating our creativity. We were obliged to study the instrument in depth, and develop an all-embracing concept from the very start. The project was a useful source of experience for our young designers, and will benefit them later when they work on car design."

The Audi Design grand piano will have its world debut at a major ceremony held on July 16, 2009 in the Audi Forum Ingolstadt to celebrate the German automaker's centenary.

Unlike most design projects of the sort, Bosendorfer's Audi Design Grand Piano will actually go on sale from July 16 onwards at a price of approximately €100,000 or close to $140,000 at today's exchange rates.

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BMW X3 Buyers will be able to see their Vehicles Being Built through an Online Video Portal


BMW wants to turn an ordinary sale into an emotional experience that drives brand loyalty and retention by offerings U.S. buyers of the 2011MY X3 a unique access to the creation of their crossover through an online video portal that will show them footage of their customized X3 being produced at the company’s plant in Spartanburg, South Carolina.

“Customization is essential to the new BMW X3. With more than 10 million distinct configurations available, we wanted to get customers excited about the birth of their unique vehicle,” said Trudy Hardy, Manager, BMW Marketing Communications and Consumer Events, BMW of North America. “This production footage of the BMW X3 vehicles from our Spartanburg plant enhances the overall customer experience that is part of the BMW brand.”

BMW makes use of a total of seven cameras which track the X3 through the various stages of final assembly. The company added that the videos do not have an expiration date and can also be downloaded and shared.

To watch or download the footage, customers will have to create a My BMW account on bmwusa.com website and entering their X3 order number or VIN. The BMW X3 Customer Video Portal program kicks off today, January 20th.

Audi Presents High-Tech Auto Union Type C e-tron Toy Car Study with All-Electric Drive


At this year’s International Toy Fair in Nuremberg (February 3-8), Audi will showcase a selection of model cars and other products, including the Auto Union Type C e-tron, a concept study with a fully-electric drive based on the firm's limited edition pedal car, which is sold through is quattro GmbH subsidiary.

The one-of-a-kind Auto Union Type C e-tron boasts a hand-finished body made of aluminum and carbon-look material. Measuring 2.32 meters (91.34 inches) in length and 97 centimeters (38.2 inches) in width, the 1:2 scale model is suitable for children as well as adults up to 1.8 meters (5’11”) tall.

The high-tech toy car is powered by an electric motor delivering 1.5HP (1.12kW) and up to 60 Nm (44.25 lb-ft) of torque, fed by a lithium-ion battery. Power is sent to the rear wheels and the study is also equipped with a reverse gear.

The top speed is a very respectable 30 km/h (18.64 mph) and, depending on the driving style, the electrified Type C can travel as far as 25 kilometers (15.53 miles). Charging takes about two hours at most, using any standard 230-volt household socket.

Audi did not say if it has any plans to introduce a production model of the study in the future.

Swiss Researchers Show how Easy it is to Hack Cars with Keyless Entry


For many of us, the thought of having our car stolen is too great a burden to bear. We assure ourselves by investing in alarm systems, secure parking and cars fitted with keyless entry and start. These cars, we think, would be harder for criminals to steal. How wrong we are.

At the upcoming Network and Distributed System Security Symposium in San Diego, researchers from ETH Zurich’s system security group will present evidence on how they successfully hacked ten cars from eight manufacturers, using the sort of equipment you can buy at your local electronics’ store.

The small team of computer science researchers – Assistant Professor Srdjan Capkun, Aurélien Fancillon and Boris Danev – were able to gain access and drive away in all ten vehicles simply by exploiting the way keyless entry systems work.

The theory is very simple. Your car and your key fob are linked together. The fob emits a unique electronic signal, and your car listens out for this. When the fob is near your car, the doors unlock and the push button start is enabled. Once you move more than a few feet away, your car can no longer pick up the signal and the doors remained locked. However, this doesn’t mean the key fob isn’t still transmitting its signal.

In one scenario presented by the researchers, a mark locks his car and walks away. One thief tails the mark, carrying with him a concealed antenna, while another waits by the car. The first thief can afford to keep his distance; this ploy will work from eight metres (26 feet) away. Once in range of the key fob, the signal from the concealed antenna is relayed back to another antenna that’s held by the thief near the car. The car deduces that the key fob is near and the doors unlock. Hey presto, your car is gone.

This particular method of attack can cost as little as US$100 (€74) and works regardless of the cryptography and protocols (i.e. the electronic security) integrated into your key fob.

But don’t stress too much. Capkun and others, including Assistant Professor Tadayoshi Kohno at the University of Washington, are working on ways to make these sorts of attacks impossible – or at least very difficult – in the future. Aside from that, David Wagner at the University of California at Berkeley is certain that this method of theft is too involved for most car thieves.

“There are probably easier ways to steal cars.” he says.

Still, automakers, police and insurance companies should be aware of the risks and collectively work towards making such thefts and thing of the past.

Source: Technology Review

VIDEO: Two Chinese Guys Build a Remote Control BMW 1-Series


If this video is to be believed, An Jiaxuan is an inventor par excellence and an electronics genius to boot. We see him playing around with various (and presumably) self-developed Smartphone apps, including ones that switch the lights and air conditioning on and off and can take a picture from a tripod-mounted camera.

That’s not all, though. Jiaxuan’s next big project is equipping and controlling a full-sized car via remote control. What’s the timeframe for this endeavour? Just twenty days.

With little more than some software development knowhow, a borrowed BMW 1-series hatchback, a Nokia C7 Smartphone and a whole lot of electronic and mechanical components, Jiaxuan makes the impossible a reality. Sure, it could all be a hoax or a viral ad for the C7, but that’s not really the point; this video has some funny moments.

Like when Jiaxuan’s friend asks, “How’s the control? Is it just as good?”

And Jiaxuan replies, “Of course man, it’s gotta be otherwise we’re not gonna be able to get the car to drift.”

It’s that sort of balls-to-the-wall car lover insanity that we at Carscoop adore. Or the final scene in the video, where Jiaxuan’s friend points at an overflying aircraft and says:

“Think you can control that plane up there?”

Looking up at the sky, Jiaxuan answers, “We could try, yah...I think it’ll work.”

Click through for the full video and let us know your thoughts in the comments section below.

Rolls Royce Ghost / 200EX Online Configurator

The public debut for Rolls Royce's new, smaller-sized and lower-priced luxury sedan isn't due until the Frankfurt Motor Show in September, but nevertheless, the BMW Group-owned British firm has created an online configurator for the Ghost's preview model, the 200EX concept study. Judging by the most recent spy shots, there aren't any visible differences (at lease none of any importance) between the Ghost and the 200EX, so what you see here, is what you'll be able to get in a few months time.

If you feel like fooling around with the 200EX configurator that allows you to change the exterior and interior colors of the Rolls, click the link below and then choose 'Design' and after that, 'Visualizer'

Goodwood Celebrates Audi's Centenary by Suspending Cars over Massive Sculpture

This year's featured marque at the Goodwood Festival of Speed (3-5 July) is Audi as the Ingolstadt-based automaker is celebrating its 100th birthday. To commemorate the anniversary, Lord March, who hosts the festival at his back-yard 12,000-acre West Sussex estate, commissioned the creation of massive sculpture that features two cars from Audi's history, the iconic 1937 Auto Union streamliner and the just launched R8 V10 sports car suspended in the air, at either end of the 'swoosh' of tire tracks.

Designed by the Gerry Judah, Lord March's creative collaborator, the sculpture weighs in at a total of 40 tonnes or the equivalent of 40 small family cars and it took two 100-tonne cranes to raise the monument and about four weeks for 12 men to fabricate, build and install it in front of the Goodwood house.

"I drew about 20 ideas and some had elaborate bridges with vaulted arches but somehow they didn't have quite the right style," said Judah. I then had a flash of inspiration and designed this 'swoosh' with a car at either end to represent Audi's 100-year history.

"It's made entirely of steel and although the design looks simple, it's actually extremely complex, because the structure has to be rigid and completely balanced without the need for hundreds of supporting props."