Paris Show: Ferrari California HELE gets Stop- Start Tech, Emits 23% Less CO2

Visitors to the 2010 Paris Motor Show may have noticed a rather innocuous looking, black-topped Ferrari California on display at the automaker's stand. This is the Ferrari California HELE, which stands for High Emotion Low Emissions. Think of it as a Ferrari for the environmentally conscious.

Featuring a host of technological jiggery including intelligent fan and fuel pump control, adaptive gear shift and "electronically controlled variable displacement"...air conditioning, the California HELE is said to reduce CO₂ emissions by 23% over its non-HELE sibling.

That's 270 g / km down from 299 g /km. The California HELE also features a stop / start system that can restart the car's engine in an impressive sounding 230 milliseconds.

Ferrari is also introducing some new two-tone finishes - no doubt for the 599 GTO wannabes - and water-resistant leather for its California range. There's no word on pricing or launch dates, or in what markets the California HELE will be sold. No doubt buyers will pay a premium over the non-HELE base model.

By Tristan Hankins

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VIDEO: Ferrari Scuderia Spider, California and 599 GTB HGTE Tackle the Goodwood Hill Climb

One of the most popular events at the annual Goodwood Festival of Speed is the Sunday Times Supercar Run which sees some of the fastest and most powerful cars in the world race up the 1.16 mile hill climb. At this year's run that was completed on Sunday, June 5, Ferrari showcased three of its latest supercars - the limited run 510HP F430 Scuderia Spider 16M, the new California hardtop-convertible that's moved by a 460HP V8 and the 599 GTB Fiorano equipped with the HGTE sport package.

Below you can watch all three Prancing Horse models at the Sunday Times Supercar Run through an inboard video camera while we've also added an additional "over-the-shoulder" film of the California. According to the Italian sports car maker, the Scuderia Spider 16M was the fastest of the bunch completing the Goodwood hill climb in just 59 seconds.

Ferrari California Spider with 500HP V8 Tuned by Edo Competition

Supercar specialist Edo Competition is one of the first tuning firms to present a complete package with performance and styling accessories for Ferrari's newest creation, the California Spider. Modifications to the 4.3-liter V8 engine include a recalibrated ECU and an optional newly-developed high performance exhaust system featuring adjustable butterfly valves and custom designed high flow catalytic converters with a 200 cell per square inch metal core.

The result is an additional 40 horsepower and 12-lb/ft for a total output of 500HP and 369 ft-lb of torque at 5,200 rpm. The Edo Competition-prepped California Spider can accelerate from 0 to 100 km/h (62 mph) in 3.9 seconds and achieve a top speed of 315 km/h or 196 mph (+5km/h compared to the factory model).

Customers can choose from a variety of newly-developed wheel and tire sets in 20 and 21 inches while the German tuner also offers a sport spring kit that lowers the Spider's ride height by 35mm as well as a sport suspension system with adjustable compression and rebound damping.

For the convertible's appearance, Edo Competition provides an array of upgrades including special interiors and specific leather upholstery while the company said that it also fulfills individual requests.

Ferrari to Perform Three British Debuts at Goodwood Festival of Speed

Italian supercar maker Ferrari will be showcasing three new models for the first time in the UK at next month's Goodwood Festival of Speed: the California coupe-convertible, the limited edition Scuderia Spider 16M and the beefed-up 599 GTB Fiorano with the HGTE package. All three supercars will participate at the Sunday Times Supercar Run.

Ferrari will also be represented at Goodwood by the Scuderia Ferrari team that will show off the 2008 Championship-winning F1 car driven by Marc Gene throughout the weekend while privately-owned cars entered in this year's event include a 1956 Ferrari 166 MM Barchetta, a 1961 Ferrari 196 SP Dino and a 1980 Ferrari 512 BBLM.

Tunisians Destroy Ferrari California Allegedly Owned by a Family Member of the Exiled President [with Videos]

Earlier this week, a video showing ousted Tunisian President Zine El Abidine Ben Ali's Ferrari 599 GTB Fiorano dangling from the forks of an industrial truck made world headlines. But that wasn't the only car from Maranello to be targeted by the angry protesters. New videos and photos showing yet another Prancing Horse model being 'liberated' have now surfaced online.

This time it's a red-colored Ferrari California claimed to be owned by a member of the former Tunisian Preseident's family named Sofiane Ben Ali. In their mad rush, Tunisian rioters utterly destroyed the hardtop convertible relieving it from tires, badges and anything else that could get their hands on.

The looting seems to have taken place in the garage where the Ferrari was parked, meaning that no one took the Italian supercar for a spin, which is kind of sad (in a twisted way of course...). Scroll down for the video and photos.