Lotus Presents Akio Toyoda with Special Elise to Celebrate Current and Future Partnership

Clearly, it's good to be the boss. How so? Lotus CEO Danny Bahar recently made a trip to Japan to thank Toyota for their companies' long - and soon to be longer - partnership. For those new to the game, Lotus has been sourcing its power plants from Toyota for a while and currently all Loti use one form of Toyota mill or another.

Bahar handed Toyota CEO Akio Toyoda the keys to a Lotus Elise powered by the very last 2ZZ-GE VVTL-i built, saying, "The presentation of Toyota's last 2ZZ engine in the Elise is a symbolic gesture of our continued respect and deep appreciation for our partner not only acknowledging our past but also looking forward to our future together."

Proton-owned Lotus will soon unveil its Toyota-powered Evora S and Evora IPS models in Paris, while the 414E is apparently still in the pipeline and waiting for an investment from the British government.

As for the oft-discussed Esprit, rumors suggest that Lotus's flagship may be powered by Toyota's 1LR-GUE V10. While the Esprit may still be a ways out, we could be getting some information about it as soon as the Paris show, so stay tuned.

On using his company's engines in Lotus cars, Toyoda said, "A Toyota engine in a Lotus car creates a completely unique drive feeling – a special blend featuring the best of Lotus and Toyota that we hope many car lovers continue to experience and enjoy." That, and they're reliable as hell, so you know your car won't spontaneously combust...

By Phil Alex

Lexus LFA Nürburgring to get its First Public Outing in Geneva

Nearly 3 months after the start of production of the standard LFA, Lexus will debut the more track-focused Nürburgring Edition at the Geneva Motor Show in March. While we've known about the bespoke version of the LFA since May, 2010, according to the Japanese automaker, this is the first time that the supercar will be shown in public.

Available as a special package on the options list, Lexus will build a maximum of 50 Nürburgring Editions out of a total of 500 LFAs. The limited production model gets additional aerodynamic features and technical revisions to improve handling and downforce, increases the V10 engine output by 10bhp to 562bhp and speeds up gear shifts in the six-speed sequential transmission.

In the United States, the Nürburgring package is priced at $70,000 while a Matte black finish carries an additional cost of $20,000. The MSRP of the standard LFA is $375,000.

Lexus Offers Special Driver Lessons to LFA Owners [with Video]

Owning a supercar like the Lexus LFA is not always a walk in the park. With 552HP on tap, it has enough oomph to get you in serious trouble and, given the $375,000 price tag and limited run of just 500 units, it would be a shame to wrap this beast around a tree. So, it’s definitely good news that Lexus will offer a driver development program for LFA owners that will run from March 8 to 15, at the Infineon Raceway in Sonoma, California.

Racing professionals will provide expert guidance during the one-day program, which includes theoretical and track lapping sessions, performance limit exercises and technical demonstrations.

“This program offers a unique opportunity to experience the 552 horsepower Lexus LFA supercar in its natural environment,” said Mark Templin, group vice president and general manager, Lexus Division. “Lapping Infineon and tips from the professional drivers will certainly enhance the overall LFA ownership experience.”

First presented as a concept model at the 2005 Detroit Auto Show, the production version LFA was finally shown in October 2009 at the Tokyo Motor Show. Still, it took another year until it went into production, with the first units being delivered in the U.S. last month. The entire batch of 500 units is expected to be delivered by 2012 and, according to Lexus, there are still a limited number of LFAs available for purchase.

In the videos below, you can see the reactions of one of the first owners to take delivery of the LFA (allegedly in Costa Rica), upon getting behind the wheel.

VIDEO: Lexus Sets the Bar High, Chains Four Cars on LS in New TV Ad

In another sign that luxury automakers in the U.S. are raising the stakes -or so to speak- with their latest commercials, following Audi's recent A8 ad, Lexus has released a new TV spot as part of an advertising campaign to demonstrate how far the company goes to achieve perfection.

This particular broadcast ad is titled “Chain” and it shows a crane slowly lifting the front end of a LS, which is attached to four more Lexus models (RX, GS, ES and IS) using nothing more than cables and stretch bars. At the end of the spot, a $375,000 LFA comes into the shot and parks directly below the chain of vehicles weighing a total 21,000 pounds.

The key point here is that the commercial is real and that no special effects were used for its creation as Lexus proves in the 'Behind the Scenes" video.

“It isn’t enough to just say that we pursue perfection, we want to demonstrate the great lengths we go to in our pursuit,” states Dave Nordstrom, vice president of marketing for Lexus.

“The new broadcast spot allows us to focus on the foundation of our vehicles, the chassis, and show its almost unbelievable strength. In fact, we feared that it would be so unbelievable, we invited a physicist and structural engineer to witness the shoot, to prove that it did, in fact, occur without the use of special effects or computer generated-imagery.”

Toyota to Bring Numerous Race Cars at Goodwood Including a 700HP Celica GT4-X and the Lexus LF-A

At next month's Goodwood Festival of Speed that runs from July 3 to 5, Toyota plans to bring a variety of race cars led by the Lexus LF-A that will be making its first appearance on British soil. The V10-powered supercar will be joined by another competition Lexus, the racing IS F that competed along with the LF-A at this year's Nurburgring 24-hour endurance race.

Panasonic Toyota Racing will be back at Goodwood with the TF108, the last F1 Toyota to be designed before FIA introduced its current restrictions on wing sizes and additional aerodynamic elements. Toyota's F1 driver Timo Glock will be present at the event to drive the TF108.

The Toyota Sprint Series will be represented for the first time on the hill climb with the 700HP Fensport Celica GT4-X AWD. Other Toyota cars that will be on show (but won't compete) at the Goodwood event include Alain Prost's Andros Trophy Auris that features a carbon fibre bodywork and a tuned version of the Lexus RX 3.0-litre V6 engine, the Aygo Crazy and iQ Gazoo plus various rally cars such as the Group B Celica Twin-cam Turbo, Celica ST185, Celica GT4 ST205 and the WRC Corolla.

Lexus LF-A V10 Rumored to Debut at '09 Tokyo Show, Production Limited to 500 Units

If we are to believe the latest gossip coming in from the 'Land of the Rising Sun', Lexus is scheduling to reveal the production version of the long-anticipated LF-A supercar at the forthcoming 2009 Tokyo Motor Show that runs from October 23 to November 8. Citing inside sources close to the V10-powered supercar's development team, Japan's Best Car magazine said that the LF-A's production will be limited to a mere 500 units, with 120 of those being allocated to the domestic market with an estimated starting price of around 30 million Yen a piece or about $310,000 US - €220,000 at the current exchange rates.

The price alone places Lexus' V10-powered supercar into an entirely different league than the GT-R as it costs twice as much as the recently launched GT-R V-Spec model (15,750,000 Yen in Japan).

The report goes on to say that aside from the standard model that will most likely bear the GT500 moniker, there's also talk about an even more exclusive version dubbed SS550 where SS stands for Super Sport - that is unless someone decides to make a fuss about the name...

More specifically, the GT500 will be powered by a high-revving 5.0-liter V10 producing an estimated 500HP, while the SS550 is said to get a tweaked version of the V10 with a displacement of 5.5-liters and an output of around 550HP. Both variants feature a front-mid engined layout with a transaxle housing the semi-automatic gearbox and rear-mounted radiators.

When Lexus first unveiled the LF-A Coupe concept at the 2005 Detroit motor show (followed by a Roadster study at 2008 Detroit show - see photo album below ), the Japanese automaker claimed that its Ferrari-challenging supercar would reach a top speed of around 200mph or 322km/h. But now the word is that thanks to the extensive work on the LF-A's aerodynamics, the supercar will top out closer to 220mph or 354km/h.

We remind you that Lexus entered two LF-A prototype models at the 24h of Nurburgring endurance race, with one of those cars ending up in flames -

VIDEO: Lexus LF-A V10 Supercar Proves Too Hot for the Nurburgring...

Damn that Youtube; you can't have an unfortunate moment these days without someone uploading a video and circulating it around the web for the entire world to see. Lexus' "Moment of Zen" came during this past weekend's Nurburgring 24-hour endurance race when one of the two participating V10-powered LF-A sportscars caught on fire. If you dying to see what happened out of pure interest (or boredom, doesn't matter) hit the jump to watch the video.

Lexus Reveals LF-A 500HP V10 that will Race at the 24h of Nurburgring!

Even though we have yet to see the production model of the Lexus LF-A study that has been previewed in both coupe and roadster forms in the past, the Japanese automaker decided to put its long anticipated (and overdue...) supercar to the ultimate test by entering two race-spec versions at this weekend's Nurburgring 24-hour endurance race. Seen here for the first time in race livery, the 200mph+ (321km/h) LF-A sportscars are powered by a front-mid mounted V10 engine producing 500HP. The LF-As will be entered by Gazoo Racing, which from what we learned, is a Japanese market, Toyota-owned, e-commence website that has its own racing team.

The team that will tackle the 'Green Hell' will be made up of a combination of professional drivers, Toyota test drivers, dealers and a pilot that Lexus refers to as "Morizo" who is none other than Toyota's soon-to-be CEO Akio Toyoda, the grandson of the firm's founder.

According to a previous release from Lexus, the knowledge gained from the endurance race will be fed back to engineering teams to assist with further development of the production LF-A.

source: http://carscoop.blogspot.com