Honda Prices the 2010 Insight Hybrid from $19,800 in the USA

The all-new 2010 Honda Insight (click here for our mega gallery) will go on sale in the USA on March 24 with a starting manufacturer's suggested retail price (MSRP) of $19,800, or $2,200 less than the current Toyota Prius that starts from $22,000, but will soon be replaced by the third generation model -see here. Honda's five-passenger, five-door dedicated hybrid is powered by an Integrated Motor Assist system comprised of a 1.3-liter i-VTEC gasoline engine and a 10kW electric motor that together contribute to an EPA-estimated city/highway fuel economy rating of 40/43 mpg.

"The all-new Honda Insight brings the cost of entry for hybrid technology within closer reach of an entirely new car-shopping audience," said Dick Colliver, executive vice president of American Honda.

The new Insight will be offered in the U.S. with a choice of three trims, the LX, the EX and the EX with Navi.

The entry-level LX, priced at $19,800, comes with front, front-side and side-curtain airbags, an anti-lock braking system, a continuously variable automatic transmission (CVT), Eco Assist, automatic climate control, tilt and telescope steering column, manual driver's seat height adjustment, power windows, a four-speaker AM/FM audio system with CD player and auxiliary audio input for external digital music players, as standard

The more premium Insight EX has an MSRP of $21,300 and adds to the Insight LX features with Vehicle Stability Assist, alloy wheels, cruise control, steering wheel-mounted paddle shifters, an upgraded audio system with six speakers, USB audio interface, a center console with armrest and storage compartment and heated side mirrors with integrated turn signals.

Finally, Honda offers the Insight EX with a satellite-linked Navigation System with voice recognition that includes a 6.5-inch screen for $23,100. Models equipped with the navigation system also include Bluetooth HandsFreeLink for hands-free operation of compatible mobile telephones, along with related steering wheel-mounted controls for voice activation of the navigation and hands-free telephone systems.

2010 Honda Insight Pricing and EPA Data

Model ------------------MSRP-----City/Hwy/Combined

Insight LX ---------------$19,800----40/43/41

Insight EX ---------------$21,300----40/43/41

Insight EX with Navi -- $23,100----40/43/41