Friday, June 10, 2011

Porsche Returning to Detroit Show for 2011 after a Three Year Hiatus


After a three year absence, Porsche will return to the North American International Auto Show (NAIAS) in Detroit next year. The show's organizers say they see this move as an indication that the auto industry is getting "stronger".

The show's co-chairman, Bill Perkins said, "We're very excited about it. The demand for space is very strong. People see the market coming back."

Porsche abandoned the Detroit Show in 2008, citing that it wanted to find more personal ways to reach out to potential customers. It must have worked with Porsche selling 15,719 vehicles in the U.S. between January and August 2010, up 23.5% from same time last year.

The upcoming 2012 Porsche 911 (see spy video here), which will feature a new engine and lighter chassis, could make its world debut at the 2011 NAIAS, though chances are the Stuttgart automaker will prefer to reveal the car at the Frankfurt show in September of the same year.

Nissan, Mitsubishi and Suzuki have also been absent the past two years the show was held, and are unconfirmed for the 2011 edition.

By Tristan Hankins


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