2011 Chrysler 200 Begins its Striptease, Puts the Sebring to Rest

Chrysler began the tease-y reveal of a few new models that are essential to its survival. Following the Fiat 500 and the facelifted Town & Country minivan, next up is the refreshed, renamed, and Sebring-replacing Chrysler 200.

For 2011 the mid-size Chrysler gets enough new stuff to earn itself a brand new name to go along with its gangsta big brother: 200. See a similarity? You should, because Chrysler has finally gotten on the ball with family names.

The car formerly known as Sebring gets "virtually every system" replaced or improved for 2011, and hopefully more than just a few styling cues from 2009's 200C concept.

Exterior improvements include the new Chrysler grille, as well as fenders, front/rear fascias, hood, mirrors and decklid. From that list, it sounds as if all that's carrying over are the roof and doors, items the Sebring didn't make ugly.

Projector headlights and fog lamps round out the upgrades in front, while LEDs are incorporated out back in the taillights and third brake light.

Under the hood, the Sebring will finally compete with other modern players in the segment. The 2.4 liter engine still trudges on with a base 4-speed automatic (tsk, tsk), but also gains a 6-speed automatic as an option. To make up for that fleet-friendly 4-speed automatic, the big engine option in the 200 - likely standard in a highline 200C - will be a 283-horsepower / 260 lb-ft Pentastar V6 mated to a 6-speed automatic.

Ride quality and comfort should be drastically improved by using a new suspension geometry, rear sway bar, laminated glass (windshield and front doors), and "stiffened body mounts and softer ride rate." Inside, consumers can expect to see new seats, a dash/instrument panel with snazzier bezels / gauges / vents, and plenty of soft-touch surfaces.

The 2011 Chrysler 200 will be built at the company's Sterling Heights Assembly Plant in Sterling Heights, Michigan and should be on dealer lots by the fourth quarter of this year. Expect more news as it becomes available.

By Phil Alex

Nielsen: Chevy's Miss Evelyn the Most Watched Ad Ever, but VW's Little Darth Varder was the Super Bowl Favorite

The numbers are in for last week's Super Bowl event and they show that the winner is General Motors with its Chevrolet’s spot, “Miss Evelyn’s Wild Ride”. According to Nielsen, an estimated 119,628,000 viewers watched two guys describing a woman’s wild ride in a silver Chevrolet Camaro making it the most-watched commercial ever. The previous record holder was a Doritos ad from 2010 with 116,231,920 viewers. GM's winning streak continued with the Chevy Cruze ad that came in second with 119.3 million views.

However, despite the record viewing number, Chevy's lovely ladies couldn't beat Volkswagen's little Darth Vader in the Passat ad for the most favorite commercial of the game with a Nieslen likability index of 186 (the average score for the Super Bowl ads is 100, meaning VW's Passat ad was almost twice as liked as the average commercial).

The German firm's second TV spot starring the Beetle was the 6th most favorite ad [146 score], while Chrysler's 200 with Eminem, 8th [138 score] and Audi's A8 10th [127 score]. You can watch the ads after the jump.

VIDEO: New Chrysler Ad Emphasizes the Importance of Style

In its latest commercial, Chrysler takes a trip down memory lane, showcasing some of its vintage models and wonders what ever happened to the glamour and style that these cars represented. And you guessed it; according to Chrysler, good 'ol American style is making a comeback on the firm's new models like the recently launched 300 sedan. Video available after the jump.

Chrysler 200 Convertible Photographer Lashes Out on Facebook, Calls the Person who Leaked the Pictures an "Arrogant D...bag"

If you've been following our daily posts, you'll remember that the first batch of photos of Chrysler's 200 Convertible, previously known as the Sebring, were leaked onto the net last Thursday (January 13, 2011). The following day, Chrysler posted the photos on its official website. End of story? Well, not exactly as we discovered a very interesting posting on the photographer's official Facebook page.

Webb Bland, the person who shot the admittedly impressive press photos of the 200 cabriolet accused a “misguided idiot somewhere outside of the fantastic marketing team at Chrysler” for leaking the images “weeks in advance of the meticulously scheduled unveiling”.

“Rage-induced”, Mr. Bland added that “it's goddamn infuriating that so many car blogs have already run many of the photos cropped awkwardly, without context or back story, and at a horribly compressed resolution, on top of that.”

While we can understand the photographer's disappointment, we think that his reaction was over the top. Leaks (intentional or...not) are all too common in the automotive industry and you just can’t accuse all blogs for the quality of the photos. Neither can you expect them to crop a photo just like a professional photographer. Furthermore, all sites posted the HD pictures once Chrysler decided to drop the ball.

Any website - be that a news outlet or a blog- jumps at such an opportunity in order to be able to convey the latest information to its readers. But in any case, we’re not the enemy of professional photographers and we’re pretty sure the online media wasn’t trying to sabotage Mr. Bland’s work.

Maybe Mr. Bland should’ve concentrated on finding out who was that “one selfish arrogant douchebag who got a hold of the digital files before the CEO was set to review the images”, rather than taking a shot at blogs and automotive websites that present his work to the public.

We don’t want to add any more fuel to this fire, but it seems that Mr. Bland has a good idea about who the culprit might be and maybe the fact that it could be a Chrysler exec is what caused him to lash out.

Granted, if someone inside Chrysler leaked the photos, there’s not much Mr. Bland can do, other than maybe re-evaluate his professional relationship with the automaker.

In any case, reporting the news shouldn’t be confused with wrongdoing.

2011 Chrysler 200 Convertible to get its First Public Outing at the Chicago Auto Show

The new 200 Convertible will make its motorshow premiere at the upcoming 2011 Chicago Auto Show, which runs for the public from February 11 to 20, Chrysler confirmed today. Essentially a re-packaged, re-designed and partially re-engineered version of the drop-top Sebring, the 200 Convertible will soon go on sale in the States with a starting price of $27,195, and a choice of two powerplants, a 173HP 2.4-liter four-pot and a new 283HP 3.6-liter V6, both matched to a six-speed automatic transmission.

“The coming out of the stylish new 200 Convertible at the Chicago Auto Show completes the brand transformation in conjunction with the largest consumer auto show in the country,” said Olivier Francois, CEO — Chrysler Brand, Chrysler Group LLC. “The 200 Convertible is the fourth new vehicle introduced in the last three months coming on the heels of the debuts of the new 2011 Chrysler 200 sedan and 2011 Town & Country minivan in Los Angeles and the introduction of the all-new flagship Chrysler 300 in Detroit. Starting in Chicago, the entire Chrysler product lineup is new for 2011.”